Attendee Sales Lead

About the job

DPW runs two leading global conferences DPW Amsterdam and DPW New York, bringing together the world’s top innovators in procurement, supply chain, and technology. We’re a high-growth, entrepreneurial team building the most influential ecosystem in our space.

The Role

We’re looking for a Head of Corporate Attendee Sales to own and grow corporate attendance across both events.

This includes scaling:

DPW Amsterdam: 700 → 1,250 corporate attendees

DPW New York: 350 → 700 corporate attendees

This is a player–coach position: part leadership, part hands-on selling. You’ll lead a small inside-sales team, build and run the sales engine, and personally execute high-quality outreach and closing. The sales motion is digital-first, writing-led, and driven by personalised, human touchpoints.

You'll collaborate closely with marketing, content, and events to align messaging, campaigns, and attendee experience.

What You’ll Do

• Own corporate attendee revenue for both DPW conferences

• Lead, coach, and develop a team of 3–4 sales reps

• Personally prospect, qualify, and close senior corporate attendees

• Build the sales playbook, KPIs, and outreach frameworks

• Create a high-performance rhythm (stand-ups, weekly reviews, pipeline discipline)

• Maintain clean forecasting and CRM hygiene in HubSpot

• Partner with marketing on campaigns and audience growth

• Represent DPW onsite at Amsterdam & NYC

What Success Looks Like

• Strong pipeline momentum within 60 days

• Repeatable sales system running smoothly by 90 days

• Team hitting weekly KPIs consistently

• Amsterdam and NYC attendee numbers trending to targets

• Clear improvements in outreach quality, messaging, and conversion

About You

• Inside sales experience, attendee sales, or SDR/BDR leadership

• Proven experience leading and coaching a sales team

• Exceptional writing skills and personalised outreach ability

• Strong operator who builds systems, process, and accountability

• Expert in email-first and digital-first outreach

• Strong collaborator with marketing and events

• Comfortable with HubSpot and modern sales tools (including AI)

• Hands-on, energetic, and thrives in a fast-paced environment

What We Offer

• High-impact commercial leadership role

• Ownership of revenue across two global events

• Training budget & career growth

• Collaborative, entrepreneurial culture

• Office at TNW City Amsterdam (with rooftop terrace 🌇)

• Diverse, inclusive workplace aligned with B Corp values