Growth & Performance Marketing Lead – US/CA

About the job

As we accelerate our growth in the United States and Canada, we are looking for a Growth & Performance Marketing Lead to take ownership of our growth marketing strategy for the US market. This is not a campaign execution role. You will build and run the growth engine behind DPW New York - using data, experimentation, automation, and performance marketing to grow our audience, drive ticket revenue, generate commercial pipeline, and strengthen DPW's position in the US procurement and supply chain ecosystem.
While the US and Canada are your primary focus, you will also bring your expertise to our EMEA business, supporting DPW Amsterdam with performance marketing, analytics, automation, and growth best practice.

What you’ll own

• US and Canada Growth Strategy

• Own and execute the growth and performance marketing strategy for the US and Canadian market, with DPW New York as the primary commercial focus.

• Develop an integrated audience acquisition strategy across paid, owned, organic, partnerships, outbound, and community channels.

• Translate commercial targets into measurable marketing plans covering audience growth, ticket sales, sponsorship pipeline, and brand awareness.

• Build targeted campaigns for key US audience segments, including CPOs, senior procurement executives, technology leaders, solution providers, startups, and other ecosystem stakeholders.

• Identify new channels, partnerships, audiences, and acquisition opportunities that can accelerate DPW’s growth in North America.

• Work closely with Sales and Partnerships to ensure marketing activity translates into measurable pipeline and revenue.

Performance Marketing & Demand Generation

• Own paid acquisition across channels including LinkedIn, Google Ads, Meta, retargeting, and emerging channels.

• Manage campaign budgets and continuously optimize spend based on CAC, ROAS, pipeline contribution, and revenue.

• Build sophisticated audience segmentation and account-based campaigns targeting priority companies and decision-makers.

• Develop full-funnel campaigns from awareness and engagement through registration, conversion, and commercial opportunity.

• Continuously test creative, messaging, audiences, landing pages, offers, and channels to improve performance.

Funnel, Data & Revenue Attribution

• Own marketing performance measurement across the complete funnel – from first touch through MQL → SQL → Opportunity → Closed Won.

• Build and maintain dashboards that provide clear visibility into campaign performance, conversion, CAC, ROAS, pipeline, and revenue attribution.

• Ensure tracking across HubSpot, Google Analytics, advertising platforms, email, website, social, and other acquisition channels is accurate and actionable.

• Identify funnel leakage and work across Marketing and Sales to improve conversion at every stage.

• Move DPW towards increasingly sophisticated, SaaS-style growth and attribution practices.

Marketing Automation & Growth Operations

• Build scalable marketing automation workflows using tools such as HubSpot, n8n, Salesflow, and other low-code or AI-enabled platforms.

• Develop automated nurture journeys based on audience behaviour, engagement, intent, and funnel stage.

• Improve lead routing, segmentation, scoring, attribution, and lifecycle management.

• Identify opportunities to use AI and automation to increase marketing productivity and campaign effectiveness.

• Create repeatable growth processes that can scale across DPW New York, DPW Amsterdam, and future DPW initiatives.

Experimentation & Conversion

• Build a structured experimentation roadmap across campaigns, landing pages, email, website, messaging, pricing moments, and conversion journeys.

• Run A/B and multivariate tests and turn results into clear recommendations and actions.

• Continuously improve registration and lead-generation journeys to reduce friction and increase conversion.

• Develop clear hypotheses, measure results, and scale what works.

EMEA Growth Support

While your primary ownership will be the US market, you will also act as a growth and performance marketing expert across the wider DPW business.

You will:

• Support the growth strategy for DPW Amsterdam and other EMEA initiatives.

• Apply successful US experiments, automation, and performance practices across EMEA where relevant.

• Support campaign tracking, attribution, dashboards, and funnel optimization across markets.

• Help create common growth frameworks while recognising the different audience dynamics of the US and European markets.

• Work closely with the wider Marketing, Sales, Partnerships, Content, and Data teams to continuously improve DPW’s commercial marketing engine.

About you

• Experience: 4+ years in growth, demand generation, or performance marketing, ideally within B2B SaaS, technology, events, media, marketplaces, or another high-growth environment.

• US market experience: You understand how to acquire and engage B2B audiences in the United States and can translate market dynamics into effective campaigns.

• Commercial mindset: You think beyond impressions, clicks, and leads. You understand that marketing ultimately needs to contribute to pipeline and revenue.

• Paid acquisition expertise: You have hands-on experience managing and scaling campaigns across LinkedIn Ads, Google Ads, Meta, and other relevant channels.

• HubSpot expertise: You are highly comfortable using HubSpot for segmentation, automation, lifecycle management, attribution, reporting, and campaign performance.

• Full-funnel thinking: You understand the complete customer journey and have experience measuring and optimizing funnels from acquisition through to Closed Won.

• Analytical: You are comfortable working with data, building dashboards, identifying patterns, and translating insights into action.

• Automation-first: You enjoy finding smarter ways of working and have experience with tools such as HubSpot workflows, n8n, Salesflow, Zapier, or similar platforms.

• Experimental: You naturally ask, “How can we test this?” You are comfortable running experiments, learning quickly, and scaling successful tactics.

• Collaborative: You can work effectively across Sales, Partnerships, Content, Design, Data, and senior leadership.

• Entrepreneurial: You are comfortable with ownership, ambiguity, and moving quickly. You don’t wait for a perfect playbook – you help build it.

Bonus: Experience in event marketing, community-led growth, ABM, procurement/supply chain technology, or scaling a European brand in the US.

How we will measure success
Success in this role will be measured by your ability to:

• Grow qualified US audiences and registrations for DPW New York.

• Increase marketing-attributed ticket revenue.

• Generate and influence qualified sponsorship pipeline.

• Improve conversion rates throughout the marketing and sales funnel.

• Reduce customer acquisition costs and improve return on marketing investment.

• Build reliable attribution and reporting across our growth channels.

• Create scalable automation and lifecycle programs.

• Establish a repeatable US growth engine that can support DPW’s continued expansion.